Palisade Chamber of Commerce Celebrates Local Tourism Success as JR’s Carriage Service Wins Governor’s Award
Tourism is a powerful force across the Grand Valley, shaping local identity, strengthening the economy, and helping small businesses flourish. That impact came into sharp focus recently as JR’s Carriage Service in Mesa County was honored with the Governor’s for Excellence in Tourism, one of the most respected recognitions in Colorado’s tourism industry.
The award celebrates innovation, exceptional visitor experiences, and long-term contributions to the tourism landscape. With JR’s Carriage Service being one of only a handful of recipients statewide, the win shines bright not only on the business but also on the region it represents.
A Win for the Western Slope
JR’s Carriage Service has charmed countless visitors with its nostalgic and story-rich experiences. Offering wine tours, historical tours, sunset rides, and beloved Christmas light carriage rides, the company connects guests with the character and charm of the Western Slope in a way no modern vehicle can replicate.
Owner Joseph Burtard said the award is “a collective win” for the company, the hardworking horses, and the entire community that supports their tours. And he’s right tourism victories like this bring attention to the region as a whole.
Tourism Success Helps the Entire Region
An award-winning attraction draws new eyes to the Grand Valley, encouraging travelers to stay longer, explore more, and visit other local businesses.
When visitors come to experience JR’s Carriage Service, they often discover:
- Palisade’s wineries, peach orchards, and tasting rooms
- Downtown shops, restaurants, and art
- Local events and festivals
- Outdoor recreation from river activities to mountain trails
It all builds a stronger, more vibrant tourism economy for everyone.
Where the Palisade Chamber of Commerce Comes In
The Palisade Chamber of Commerce plays a major role in supporting businesses that contribute to local tourism. For both established hotspots and rising attractions, the Chamber offers tools to help them grow, collaborate, and get seen by visitors.
Here’s how:
1. Tourism-Driven Marketing and Promotion
Chamber members are included in:
- Visitor guides
- The Chamber’s website and event promotions
- Social media features
This exposure brings businesses directly in front of tourists planning their trips.
2. Networking and Partnerships
The Chamber connects businesses with:
- Other local business owners
- Event organizers
- Tourism boards
- Community leaders
These relationships often lead to partnerships, referrals, and creative tourism collaborations.
3. Signature Events That Bring Crowds
From the Palisade Peach Festival to Olde Fashioned Christmas, Chamber-led events attract thousands of visitors. Member businesses get priority opportunities to participate, vend, sponsor, or be featured.
4. Business Support and Advocacy
Need help with regulations? Want access to resources? Trying to expand?
The Chamber provides guidance and advocates for businesses in tourism-related discussions, development, and planning.
How Your Business Can Benefit
Even if your business isn’t tourism-specific, visitors still impact your visibility and revenue. Chamber membership helps you tap into that flow.
• Increased exposure to new visitors
Chamber marketing and local events introduce your business to tourists who may have never discovered it otherwise.
• Stronger community recognition
Travelers rely on Chamber resources when deciding where to eat, shop, or explore.
• Credibility and trust
Chamber membership signals professionalism and reliability qualities visitors look for when spending money in a new place.
A Bright Future for Tourism in Palisade and Beyond
JR’s Carriage Service’s recognition is more than just a trophy. It’s a momentum builder. It shows that Western Colorado’s visitor experiences are innovative, meaningful, and worth celebrating.
As tourism continues to evolve, the Palisade Chamber of Commerce stands ready to help businesses grow, adapt, and shine. With collaboration, creativity, and community pride, the region’s tourism industry is only getting stronger.
Whether you’re a winery, a farm stand, a boutique, a tour operator, or simply a business that benefits from foot traffic, the Chamber is your partner in turning visitors into loyal customers.